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Not So Hidden Fees from Your Local Municipalities - PERMITS

Not So Hidden Fees from Your Local Municipalities - PERMITS

Posted On 03 Dec, 2016 By admin On Blog No Comments

Municipalities charge permit fees. This is not news to sign companies. But some spiraling permit costs may require a little more review to assure the sign permit fees are not revenue-raising devices. Read on... By Richard Crawford, USSC Legislative Consultant Get a better understanding of the current trend toward spiraling sign permit fee costs. The United States Sign Council has been contacted, on a consistent basis, by member sign companies with concerns and complaints about apparently exce

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LED Maintenance Thoughts

LED Maintenance Thoughts

Posted On 20 Oct, 2016 By admin On Blog No Comments

With the almost total acceptance of LED for channel letters and increasing use of dedicated modules for cabinet lighting, our industry has to look at the long term effects of such a liability free product There are numerous sign shops that look at "after-the-sale-service" as a true income stream for years to come. Naturally there are different mind sets about after-the-sale-service and there are dedicated "service" companies that only offer maintenance / service. I remember

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The Sign Ballast Today

The Sign Ballast Today

Posted On 26 Sep, 2016 By admin On Blog No Comments

With some sign ballasts tipping the scales at almost 20 pounds, they look as different from household ballast as a Lincoln Navigator does next to a Cooper MINI. Inside however, they’re just ballasts.  By Eric Bobbitt The ballast performs three main functions. To facilitate starting, the ballast provides controlled energy to properly heat the lamp filaments. To operate the lamp, the ballast delivers the proper voltage to start and maintain the arc. And third, once the lamp is lit, th

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7 Digital Signage Trends for 2016

7 Digital Signage Trends for 2016

Posted On 20 Aug, 2016 By admin On Blog No Comments

If you paid attention to digital signage in the seventies, you’ve had the chance to witness the entire development of the industry—and what an incredible rise it’s been. Back in the seventies, long before the arrival of the modern Internet, enterprising shop owners played VCR tapes on televisions to attract customers. Of course, all content had to be prerecorded, not to mention rewound once you reached the end of the tape. Today, however, is another era. With the industry&rsq

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10 best material choices for outdoor signs

10 best material choices for outdoor signs

Posted On 28 Jul, 2016 By admin On Blog No Comments

What types of materials can you choose from for outdoor signs? Find your 10 best options for making your business stand out. For many businesses, signs are an important means of advertising and getting traffic to the store. So a lot of thought, effort and energy has to go into it or you time and money may be wasted. One of the first things you’ll want to consider is the type of material for the sign. And the first step is knowing what’s available. 1. Medium Density Overlay (MDO) M

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LED Sign Advertising & Communication Tips

LED Sign Advertising & Communication Tips

Posted On 03 Jun, 2016 By admin On Blog No Comments

LED Sign Advertising & Communication Tips Marketing Basics As with any advertising or communication medium, the rules of basic marketing apply with LED signs too.  For a good treatise on marketing basics read "Ogilvy on Advertising" by David Ogilvy, March 1985.  Some basic marketing principles are . . . 1)   Know your audience 2)   Keep message simple 3)   Repeat message often Know Your Audience This is an important basic marketing rule

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Ideas for Outdoor Business Signs

Ideas for Outdoor Business Signs

Posted On 21 May, 2016 By admin On Blog No Comments

By Mary Gormandy White M.A., SHRM-SCP, SPHR - Corporate Trainer & Consultant Visibility is an important key to success for any bricks and mortar business. Outdoor signs are a great way to make your presence known to potential customers, and to direct those who already want to do business with your company directly to your door. Tips for Effective Outdoor Signs Purchasing an outdoor sign for your business is a significant investment. According to CostHelper.com, "an outdoor sign c

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How and Why to Create a Signage Plan for Your Business

How and Why to Create a Signage Plan for Your Business

Posted On 12 Mar, 2016 By admin On Blog No Comments

Whether your business is well-established or just getting started, signs and graphics are invaluable assets that should not be overlooked. A well-constructed, eye-catching sign can help your business stand out among competitors and bring in new business. A signage strategy should be integrated into every savvy marketing business plan. Below, we take a look at why your business should have a strategic signage plan, what to include in the plan and the details for making your signage as memorable a

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3 Design Tips for Creating Signs That Attract Customers

3 Design Tips for Creating Signs That Attract Customers

Posted On 06 Jan, 2016 By admin On Blog No Comments

In this tech-centric, high-paced world, we’re often talking about advertising and marketing online and over mobile. But when it comes to really grabbing people’s attention, sometimes a good, old-fashioned sign can be your best bet. More than half of small-business owners find in-store signage and graphics effective in attracting customers, according to the results of a nationwide survey commissioned by FedEx Office. The survey -- which polled more than 500 small businesses in the U.

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Not So Hidden Fees from Your Local Municipalities - PERMITS LED Maintenance Thoughts The Sign Ballast Today 7 Digital Signage Trends for 2016 10 best material choices for outdoor signs LED Sign Advertising & Communication Tips

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